In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues–that is, the media may set the „agenda.“ of the campaign.
Sources: Maxwell Mccombs, Donald L. Shaw, The Individual in Communication Research: Part IV
ENGLISH PDF: McCombsShaw1972.pdf
GERMAN PDF: McCombsShaw1972_de.pdf (Autotranslated by deepl.com)
Why do I blog this? The current landscape of our society invokes the question: Who or What is the mass media right now? The truth found in this article might be helpful to understand what is going on right now.