Having introduced the first criteria of 4+1 to measure 2.0 I would like to continue this series today with the second part. The essence of the second criteria is the following:
What does this mean? If we want to evaluate the freshness of a new application popping up on the horizon, we need to ask ourselves, how much people already know about this thing? Especially who knows about this new thing? If our answer is something like: „Wow!“, it seems as if nobody else then me knows about this, whoever I ask, than the knowledge about this new application is not yet widespread available – a sure sign that you belong to the ones who’ve seen it first. You gained a glimpse on the future and this future is far from having arrived everywhere.
Future-arrived’ness is a strong sign for a possible 2.0 impact. Often these unknown applications are just the rising stars of tomorrow and the less people had the chance to evaluate the idea of this new app, the higher the chance that this application will have an impact on the web-culture.
This idea of future-arrived’ness is not very new though. Other industries like e.g. Music- & Fashion-Business have their well known Trendscouts which are just on the road out there to get a glimpse on the next hot beats and dance moves or the latest fresh and unknown fashion style. To evaluate some new application or service we need some trendscout-abilities. At least we need to know some people which we could ask if they know about this new webservice or application we’ve just discovered five minutes ago. The less of your peers know anything about it, the higher the probability of some direct hit for a candidate who has not yet arrived in the future.
Why do I blog this? I just want to continue my series and then I had one day off from work which gave me some time to write this new entry. And it made a lot of fun to me. The criteria takes btw a huge share of a quote which is attributed to William Gibson and which i found to be in the original :“The future is already here – it is just unevenly distributed.“ Perhaps e.g. teensintech.com will become such a new Trendscout who knows…